We have the expertise and are creative capacity to understand the DNA of each brand and the ability to value engineer our products to meet customers’ value requirements at every price point.

Our aggressive, pro-active approach to analysis allow us to develop flexible in-season strategies to ensure goals by all stakeholders are achieved.

We oversee and plan integrated marketing strategies for both the end consumers and our retail partners alike. We have the expertise and the creative capacity to understand the DNA of each brand and the ability to value engineer our products to meet customers’ value requirements at every price point.

We have 100’s of years of experience in our sales teams inside Vida that covers the entire retail industry with specialists in each channel: Good / Better / Best.

We believe every product must meet the highest of industry standards. If it is not perfect, we do not produce it.

Experienced team that supports entire business with a strategy to continuously invest in its infrastructure to support ongoing growth.

Robust team of subject matter experts instrumental in delivering brand and marketing stories to targeted/engaged audiences. Running complete e-commerce platforms, creating memorable customer experiences, and increasing brand presence with DTC expansion in marketplace opportunities.

We have a team of sourcing experts with the ability to meet and exceed all safety and compliance standards with best-in-class sourcing strategies and the capability of sourcing all classifications in footwear. Our organizational structure allows us to design, develop, test, produce and monitor overall quality throughout the process.