Named for the Parisian term Bon Chic, Bon Genre, meant to convey the idea that good attitude is the basis of good style, BCBGMAXAZRIA embodies a true combination of European sophistication and American spirit. BCBGMAXAZRIA is a brand, an aesthetic and the realization of a dream. Inspired by the evolving landscape of culture, art and design, we bring global style and attitude within the reach of every woman. We know that confidence makes a woman look and feel her best, and in our clothes, she can conquer the world. BCBGMAXAZRIA is comprised of a passionate community of talented individuals who work diligently to ensure the fit, construction and fabrication of each piece.