Brian joined Vida Shoes International in October 1999 and now heads up an Industry leading team as Executive Vice President/General Manager of the Children’s Footwear Division. A kid’s industry veteran, Brian began his footwear career on the retail floor, manning a Stride Rite fitting stool while working his way through college. His career grew at Stride Rite from Store Manager to Regional Merchandiser, Buyer for Stride Rite Retail, New Retail Concept Development and eventually a role in Wholesale Sales. Brian then came to Vida to launch Carters as a new children’s footwear brand. Since then, Brian’s responsibilities have grown to head up the industry-leading Carter’s, OshKosh B’Gosh, MAP, BCBG and XOXO brands. In 2017, Brian’s career came full circle as Vida obtained the license to Stride Rite, which is now experiencing renewed growth and increased market share under Vida Children’s Division, and Brian McManus’s, tutelage.