JBU, provides footwear that’s not only on-trend but comfortable and value driven. Our name, JBU, meaning “Just Be You” says that we believe you should never have to compromise. Our designs say confidence where you express yourself as a trend-setter while embracing absolute comfort thanks, in large part, to Memory Foam inner soles. Style is trendy and always of the moment. Function is forward thinking and offers total ease of wear with hook & loop, bungee and zipper closings.

JBU Kids has been promoting an extension of the successful Jambu brand, JBU is a unique brand providing comfort and protection against the elements. Designed with outdoor play in mind, we create these shoes to spark the imagination and spur the sense of wonder in little explorers everywhere – all while keeping their feet cool, dry, and comfortable in the process.