Brands – Vida Group

Kenneth Cole New York

webmaster — Mon, 11 Apr 2022 10:29:30 +0000

Kenneth Cole is a socially-conscious, global lifestyle brand that fits the new way we work and live. We create essential solutions to everyday problems by providing the perfect balance of modern style, comfort, and performance.

Look Good
Our functional and versatile modern uniform combines dress, sport, and casual occasion wear to make daily dressing effortless.

Do Good

Through a platform of awareness and action, we seek to make a meaningful impact in our communities and our business within our focused areas of public health, civil liberties, and sustainability.

Feel Good
Every modern essential we create features TECHNI-COLE comfort and performance attributes that provide the mobility our busy lives demand.

Our consumers are essentialists
The Essentialists are socially-responsible, educated professionals who make wiser, more disciplined choices. They carefully curate their lives to find balance and lighten their load to look effortless. They believe in quality, not quantity, and feel fulfilled by consuming less. They value brands that make their lives easier and more efficient. They love “essentials” in their wardrobe and are obsessed with comfort and performance. They are driven by their passions, mobilized by movements, and connected through purpose. They are focused on finding more meaningful experiences in life and seek to make a career out of something they love. They filter everything to protect what’s important, and make room for what’s essential.

We’re a product of 40 years in business.
Kenneth started the business with a line of footwear in 1982. Today, we have grown our assortment to include: Footwear, Apparel, Tailored Clothing, Dress Shirts, Dress Pants, Outerwear, Topcoats/Raincoats, Watches, Fragrance, Business Cases, Underwear/Intimates, Belts, Jewelry, Ties, Small Leather Goods, Optical, Sunglasses, Socks, Luggage, Bed & Bath, Home Storage, Kids’ Footwear and Kids’ Apparel.

BCBGeneration

webmaster — Wed, 25 Sep 2019 10:26:09 +0000

Founded in Los Angeles in 2008, BCBGeneration is a young, contemporary brand made for the bold and spontaneous spirit. It’s not just clothes that make style, it’s the energy the girl brings to them. Born in Paris and raised in L.A., BCBGeneration was destined to draw inspiration from our colorful heritage & infuse it with the adventurous, trendsetting spirit of the West Coast.

Reaction Kenneth Cole

webmaster — Mon, 11 Apr 2022 10:32:15 +0000

For every action, there’s reaction
Reaction Kenneth Cole is a global lifestyle brand designed to embrace mobility. We provide modern style essentials with comfort and performance for active living.

Our consumers are actionists
These trend-hungry, digital natives were born with the world at their fingertips. They’re not the dreamers; they’re the doers. When they think it, they act on it in real time. They blur the lines between work and play to create versatile, multifaceted careers that revolve around their individuality. They continually test boundaries to see what they can get away with, but they do it all with a sense of purpose. They are mobilized by causes they believe in, especially when localized, so they can donate their time and physically get involved. As they hone and develop their personal brand, they are drawn to originality, technology, comfort, and performance – whatever helps them thrive wherever the action is happening.

Getting a reaction for 26 years
Kenneth started the Reaction Kenneth Cole business in 1996. Today, we have grown our lifestyle assortment to include: Footwear, Apparel, Tailored Clothing, Dress Shirts, Dress Pants, Outerwear, Topcoats/Raincoats, Watches, Fragrance, Business Cases, Underwear/Intimates, Belts, Jewelry, Ties, Small Leather Goods, Optical, Sunglasses, Socks, Luggage, Bed & Bath, Home Storage, Kids’ Footwear and Kids’ Apparel.